Monday, November 9, 2009

‘Prada’ book tells the history

Prada is a whole epoch of luxury and sophistication. Fashionistas are ready to give almost everything for a piece from the renowned brand.But Prada is also a fashion development, constant work of invention. This idea is clearly embodied in the book by Patrizio Bertelli and Miuccia Prada.

The 706-page tome tells about 30 years of innovations and experiments in fashion, art, architecture, cinema and communications.

"For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself,” said Bertelli, chief executive officer of Prada Group.

The book is aptly named “Prada” and is published by Prada Progetto Arte. The price for that is 100 euros. You can find it in Prada stores worldwide, in select bookstores and on prada.com

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