Thursday, December 3, 2009

Myleene Klass to Expand Baby Range

Myleene Klass has agreed to extend a contract with British store Mothercare. The TV presenter designs a range of clothing for babies, named Baby K, that is very popular and sells well. The old deal was to expire next year, so the store decided to prolong the succcessful collaboration and offered Myleene a £500,000 deal.
A source said:
"The Baby K clothing line has been very popular and sold well. Myleene’s contract was due to expire next year and Mothercare have made an offer to extend that for a further two years.”

The line will now include beautiful home and travel products for little ones: cots, prams, pushchairs, highchairs, bedding and bags.

Baby K has long been one of Mothercare’s most popular ranges. It is intended for newborns up to three-year-olds.

When the line was first launched in October Myleene said:
"I am so excited about my Baby K range. As a new mum I have used my first hand experience, with other mums in mind, to help design a stunning variety of products.”

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