Burberry has picked up Harry Potter actress Emma Watson as the new face of its northern hemisphere autumn/winter 2009 campaign.
Shot by Mario Testino in London, the campaign sees Watson don the label's famous trench coat. Watson, 19, is styled to look very much like a young Carine Roitfeld of Paris Vogue.
Christopher Bailey, the creative director at Burberry said "Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign, who like the images she fronts, has a classic beauty, a great character and a modern edge."
Watson was spotted wearing plenty of Chanel at the last London Fashion Week in February, and it was rumoured she would be snapped up as the face of that label. Afterall, she was born in Paris.
Burberry will also return to the catwalk at London Fashion Week next season, after a flirting with the italian on the runway in Milan.
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