Paris Hilton Launches Sunglass Collection

A socialite, a model, an actress… Go on and on to describe this unusual girl. Do you know who I am talking about? I guess you do, it’s Paris Hilton.

Paris is often unpredictable in her action. But this time she has done what she had to do long ago. She has launched her own sunglass collection that is sure to be a success as she feels what’s right to wear.

And this is not just my opinion, read what says Jimmy Jongebloed, the President and CEO of GEI, the company Hilton had teamed up to create the line with:

"Paris has an amazing eye for sunglass style and design. Her focus on her own personal fashion, combined with an unmatched marketing ability, is the key to why she is so successful and her products are sought after worldwide.Together, we are a powerful team and our intent is to make a lasting statement in the retail and optical industry internationally"

Paris Hilton officially launched the Paris Hilton Sunglass collection by Gripping Eyewear at Vision Expo East 2009 in New York City on 27 March.

She was wearing a beautiful red dress and sparkly shoes when posing to promote her new line of sunglasses in NYC. Besides, Paris was spotted wearing a short mini-dress of a tender blue color and a headband of the same tone.

The girl was very happy about her own collection. She wrote in her blog: “It’s no secret that I adore sunglasses, and I am excited to finally have a collection of my own.

We all want options on what to wear given our own personal style, so introducing sunglasses that give people stylish choices and unique features is really important to me. Everyone’s taste is different, but I’m convinced that anyone can enhance their look with the right sunglasses. It’s all about fashion and having fun with your look.”

Paris had been working long with GEI to sketch designs and provide her input for the collection, which is going to be available at select stores this fall.

She’d designed not only the sunglass range but also the accompanying line of accessories that includes patented lens wraps, sunglass stands and visor clips, all made to help the consumer to store, display and protect their sunglasses.

Unfortunately we have just one photo of hers wearing a pair of sunglasses from her new line. But that’s enough to understand it’ll be very interesting and unusual.