To commemerate the grand opening of the new BMW Studio One space later this month, MEDICOM TOY has teamed up with the German automotive manufacturer to create a three-piece release of the iconic BEARBRICK figure. With a theme of sustainability, 30% of the plastic used in the creation of the BEARBRICKS are recycled as the figure’s aesthetics represents aspects of the BMW EfficientDynamics technology. The figure comes in a 50%, 100% and 400% size. The BMW Studio One will serve as a place to educate in regards to the growing issues of sustainability in the automotive industry.Monday, January 18, 2010
BMW x MEDICOM TOY BEARBRICK “BMW Studio One”
To commemerate the grand opening of the new BMW Studio One space later this month, MEDICOM TOY has teamed up with the German automotive manufacturer to create a three-piece release of the iconic BEARBRICK figure. With a theme of sustainability, 30% of the plastic used in the creation of the BEARBRICKS are recycled as the figure’s aesthetics represents aspects of the BMW EfficientDynamics technology. The figure comes in a 50%, 100% and 400% size. The BMW Studio One will serve as a place to educate in regards to the growing issues of sustainability in the automotive industry.
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