Tom Ford Eyewear S/S 2010 Ad Campaign

Tom Ford is a genius in his own way. I can’t say I love his creations but the fact the world loves those is undeniable. And this means his talent is appreciated. What I personally like is the way he promotes his works, those fantastic and outrageous campaigns that are discussed and criticized again and again.

The eyewear for Spring-Summer 2010 looks pretty and unusual, just like everything from this designer.

The ad campaign looks interesting but the fact the models are more or less dressed-up is surprising.

Nicholas Hoult is all about tuxedos, bowties and white shirts. But Carolyn Murphy is nothing about that. All she’s wearing is makeup and sunglasses. Her body is perfectly smooth and underwear lines are the only things that attract attention!

Speaking about the colletcion itself we can say that it includes twenty-four new sunglass frames that share a polished approach to luxury. The eyewear has been created for both men and women who feel brave to wear innovative forms and colors.

The day of the obvious, of-the-moment accessory, like the instantly recognizable sunglass frame or handbag, is long over. Sophisticated clients want design that is beautiful, modern, and valuable, without screaming the season or brand. The person wearing the sunglasses should become memorable—or maybe even iconic—not the glasses themselves.” says Tom Ford.