Brits Buy Bikinis To Get Rid of Depression Caused by Cold Weather

I know how ridiculous it sounds but people in Britain do buy more bikinis as temperature drops lower and lower. Debenhams bosses can’t find reasonable explanation why this is happening. But there are at least two suppositions. First, the amazing tendency is inspired by photos of celebrities frolicking on sandy beaches in warm countries. And second, the British are just trying to get rid of depression caused by unprecedented cold winter.

Either way, figures released are shocking. While in some parts of Britain temperatures fall down to -27C, department store Debenhams has seen bikini sales increase by 20%.

Designer Elizabeth Hurley, who’s recently launched her first ever swimwear range also discovered a boost in sales.

She tweeted:

Interestingly, bikini sales are UP! Girls must be fleeing to sunnier climes for the holidays.”

Carie Barkhuizen, spokesperson for Debenhams commented:

With temperatures feeling colder than Antarctica the last thing you would think people would be buying was swimwear. The figures are even more remarkable when you consider the huge increase we saw at this time last year when the weather was also bad.”