Emma Watson – a charitable person

Some time ago Harry Potter star and a new style icon Emma Watson announced she would like to launch her own clothing line that would benefit a charity. And now we know the organization the proceeds will go to - British fair-trade fashion label People Tree for a spring/summer collection of women’s and men’s apparel and accessories.

You might be surprised by Emma’s choice but she explained why this eco-friendly, socially-conscious brand seemed appealing to her:
"I was excited by the idea of using fashion as a tool to help alleviate poverty and knew it was something I could help make a difference with.”

All money from the sales will be donated to the People Tree Foundation, which directly benefits fair-trade farmers and artisans in developing countries.

The collection by Miss Watson includes lots of items, from organic knitwear to T-shirts, dresses, shorts and jewelry. We will be able to have a look at it in February 2010 at peopletree.com.