The blonde has agreed to collaborate with Swimwear pro Red Carter to create the Jessica Simpson Swim Collection.
The line consists of swim separates and cover-ups in “nautical prints to bold modern graphics.” The swimsuits come in a variety of vintage-inspired and modern styles.
Silhouettes include triangle tops, ruffle bandeaux and tie-side and scoop bottoms, in animal and floral-inspired prints and bright solids.
"The Red Carter team is thrilled to partner with Jessica Simpson and Camuto Group–we admire them both immensely,” Carter said. “The Jessica Simpson Collection is an iconic brand with a high level of consumer awareness. We understand and appreciate the core objectives and design aesthetic of the brand, and are looking forward to expanding its appeal even further.”
"We are delighted to have found the right partner to continue to position Jessica Simpson Collection as a lifestyle brand,” added Camuto Group president Bob Galvin. “Red Carter is known as a leader in both the design and distribution of quality women’s swimwear and we are looking forward to a long, successful partnership.”
The Jessica Simpson Swim Collection will start selling at departments and specialty stores across the country in December.
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